It’s no secret that underwire bras can be quite uncomfortable, and Calvin Klein Underwear is seeking to fix the problem with their new soft-wire technology.
The Fall 2012 Calvin Klein Push Positive ad campaign was fronted by internationally-loved supermodel Lara Stone, who was photographed by Steven Klein.
The Dutch model looks gorgeous in the new bra, which will be sold for $48 and will be available in sizes ranging from 32A up to 36D.
In addition to the Calvin Klein Underwear campaign, Lara is also the face of the Calvin Klein Collection, Calvin Klein Jeans, Euphoria by Calvin Klein, and Calvin Klein Watch & Jewelry.
Photo Credit: Steven Klein for Calvin Klein